Graphic materials developed by D-lab accompany the Institute Share growth and today the company is responsible for the colorful, young and interesting visual content.
Have you stopped to think about the importance of graphic design for Sharing Institute and any other organization? The visual identity is responsible for passing the image of the institution to the public. In addition, a creative design and well done is what generates interest in reading various materials and reports, coming to the reader all the information you need to know.
Working with the Institute Share for over 10 years, the graphic design firm D-lab is responsible for the colorful look young and interesting of all materials produced by Share: brochures, annual reports, invitations to events, corporate banners, e- mails marketings, among many others.
Today, the D-lab is one of the most committed supporters to the cause of the Institute Share. Daniel Mazer is one of the company's partners, and for him the fact of believing in sports and it is always present in the culture of D-lab's founders made things easier, "When we were introduced to the Institute, the project existed with Team Rexona (Curitiba), it was something big. The other projects were still small and they were at the beginning, like us, who also had little time to market and were growing together. Today practically a part of another, "says Daniel.
Daniel Mazer, a partner at graphic design agency D-lab, part of the Friends of the Share program event in 2007 next to the communication analyst at the Institute Share at the time, Bia Carneiro.
The D-lab was founded in 2003, the same year that the Institute was born Share - inspired by the success of the project Nuclei Initiation Volleyball in Parana, a pioneering initiative, which since 1997 united the Rezende experience in the sport. The D-lab is led by Daniel Mazer and Henrique Borges designers with a creative team, they offer graphics solutions and develop aesthetic concepts able to follow the evolution and growth of the brands. The company serves leading brands such as Positive Group, Tok Stok, The Apothecary, Hering, among others.
In over a decade of working together with the Institute Share, many materials were produced. Daniel remembers fondly a piece made for a fundraising program of the event Friends Share held there in 2007, in Rio and January, "the invitation went with a paint for the guest to paint your own hand and hand at the party. Then devolvíamos with children's hands as a thank you, "he recalls.
"We also did all annual and special project that was built by four hands (Institute and D-lab), the Right Choice. He arrived here in the D-lab as a guide and ended up coming out as an educational program, "recalls Mazer. The Right Choice Program, created in 2006, aims to promote improvement in the quality of life of children and adolescents, using educational and preventive initiatives. In an updated language, with which the audience finds infantojuvenil identity, the program addresses issues related to their reality shows and sports as an option of healthy living.
"The relationship between the Post Office and the D-lab is very good and strong confidence. We know that all content and applications that make them, come back beautiful and more attractive. The team of designers always surprises us with his creations and new ideas, "says the communication analyst Flavia Neves. The D-lab is headquartered in Curitiba and creates projects from identity marks, graphic-editorial and fashion to packaging, promotional products, signs and catalogs. The portfolio and other company information can be found at www.dlab.com.br.
